“Stop The Texts! Stop The Wrecks!”
Article by Antoy Grant
Ad Provided by: The Ad Council
Agency: The Concept Farm
Sponsor: State Attorney’s General, National Highway Traffic Safety Administration

The Facts

Fact # 1 Five Seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that’s enough time to cover the length of a football field. (2009, VTTI)

Fact # 2 Reaching for a phone, dialing, texting and other uses of portable devices increased the risk of getting into a crash by three times. (2009, VTTI)

Fact # 311% of all drivers under 20 involved in fatal crashes were reported as distracted. This age group has the largest proportion of drivers who were distracted. (2012, NHTSA)

Tips To Stop

Out of sight, out of mind.
Silence is golden.
Find your app.
Designate a texter.

The Campaign

Nearly 500,000 young adults each year are injured due to various forms of distracted driving, including texting, mobile instant messaging, updating social media platforms, sending photos, etc. It’s a habit deadlier than drunk driving. We live in a constantly connected world where multitasking is second nature and communicating is instant. Coupled with this compulsion, teens and young adults are overly confident in their ability to ‘safely’ text while driving.

To stop this dangerous behavior, the Ad Council collaborated with the office of the State Attorneys General and the National Highway Traffic Safety Administration (NHTSA) to create a Texting and Driving Prevention campaign. The campaign targets young adult drivers and aims to show them the consequences of this seemingly benign behavior. The campaign features Public Service Advertising (PSAs) in TV, radio, outdoor and web, as well as integrated digital and social media platforms. All advertising drives consumers to StopTextsStopsWrecks.org where consumers can find tips and tactics for how to curb this behavior.

  • Categories:
  • PSA

Elaine Giftos Wright is a nationally known Feng Shui expert, teacher, speaker and author. She is the owner and founder of The Wright Way of Feng Shui, a company dedicated to improving the lives of others.

Elaine has been well trained in the Art of Feng Shui. Having studied under some of the greatest masters in the world, she has a special allegiance to her first and foremost teacher, Grand Master Professor Thomas Lin Yun. Under His tutelage in Berkeley CA., Elaine has become one of the most sought after and respected Feng Shui consultants in the country, traveling far and wide to accommodate her clientele. Elaine works closely with all of her clients to help achieve the ultimate desired effect, without changing or altering the style and taste of the client. She is very sensitive to the needs of the client, and will never impose a Feng Shui “cure” that will seem obtrusive. With her sense of design and her expert knowledge of Feng Shui, she will always find a Feng Shui adjustment that fits the taste of the client.

Over time, Elaine has developed a large following of satisfied clients willing to speak highly of her extraordinary Feng Shui skills. Her clients include virtually hundreds of family homes, corporate offices, restaurants, hotels, schools, shopping centers, and physician, attorney and dentist offices. Real estate brokers and agents routinely call upon Elaine to help market their properties for faster sales, using her expertise in Feng Shui along with her significant talents in Home Staging. Elaine is often contacted by architects, builders, interior designers, and landscapers who seek advice on their prospective projects. Elaine also has a large client roster of TV and film celebrities, along with many recording artists as well. Executives in the TV, film and recording industries have called upon Elaine to help bring balance and harmony into their environments often plagued by stress and tension. She uses a practical approach to the application of Feng Shui, which often results in positive changes within a short amount of time.

By recognizing our environment as a manifestation of our spiritual and psychological condition, Elaine Giftos Wright explores this intersection of self and home, to help her clients find true comfort and joy. Since the spiritual precedes the physical, the “Wright Way of Feng Shui” method can create a new beginning, repair what is harmful, and increase what is already good in homes, shops, and offices. Among other things, Elaine has successfully used Feng Shui to increase her clients’ business and income, resolve family conflicts, help them find the perfect partner, or give their careers a needed boost.

Some of you may recognize Elaine from her former work in the entertainment industry. As a young girl, she began her career as a ballerina with the New York City Ballet Company, and then went on to perform on Broadway in numerous plays and musicals. In her early twenties, she came to California to star in the television series, “The Young Interns” and to play opposite Barbra Streisand and Jack Nicholson in “On a Clear Day You Can See Forever.” Since then, she has starred in hundreds of TV shows and films including, Three’s Company, Magnum P.I., Ally McBeal and Murder She Wrote, to name a few. Her work in Feng Shui gives her more pleasure than all the years she spent in the entertainment business. “MY GREATEST JOY IS HELPING PEOPLE ACHIEVE HAPPIER LIVES. I LOVE THE CALLS FROM CLIENTS WHO REPORT ALL THE POSITIVE CHANGES IN THEIR LIVES AFTER OUR FENG SHUI WORK.”

Elaine is also the owner and President of HOME STAGING INNOVATIONS, a company that combines Feng Shui with the techniques of home staging for optimal results in the sale of your home.